Latitude Beverage Company

Latitude Beverage is the innovative, Boston-based company behind a growing portfolio of national wine and spirits brands, including 90+ Cellars, Iron Side, Magic Door, Mija Sangria, Steel 43 Vodka, Tequila Zarpado and Wheel Horse Whiskey. Across these brands we offer a highly curated, global selection of products that deliver exceptional value and make it easier for consumers to enjoy great wine and spirits at great prices.

Founded in 2007

Latitude Beverage is recognized as one of the fastest growing, independently-owned wine and spirits companies in America.

The company was founded in 2007 by Kevin Mehra, who saw an opportunity to make high-end wine more accessible by transforming market inefficiencies into better value for consumers. Without the overhead of expensive vineyard land or winery facilities, Mehra sought out partnerships with highly-rated wineries around the world and began bottling their wines under his own brand.

This unique business model became the foundation for 90+ Cellars, which is now one of the fastest-growing wine brands in the country and a top five premium/super premium wine brand in the Northeast. This same model has enabled Latitude to expand its portfolio with a number of additional wine brands, and as of 2019, spirits brands as well.

Our Wine Brands

Since 2009 we have launched a curated portfolio of wine brands including our flagship 90+ Cellars brand, Iron Side Cellars, Magic Door and Corte Fiore.

Our Spirits Brands

Launched in 2019, our fast-growing spirits division now includes vodka, whiskey and Tequila.